Pure Smart™ Lighting

The most comprehensive smart lighting solution on the market.


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Whether you're a homeowner looking to add a splash of color to your home, or a lighting designer wanting to create a one-of-a-kind commercial space, Pure Smart offers a wide breadth of Smart Lighting solutions, from built-in architectural and strip lighting, to suspensions, sconces, outdoor lighting, RGBTW Bulbs, wall controls, and beyond.

Pure Smart RGBTW Bulbs

The robust Pure Smart line allows you to create a space where every lighting element is connected to the same system. Control your under cabinet strip lighting, recessed cans, bathroom vanity lights and kitchen island pendant all with the same app - dialing into perfectly color-matched hues to create a truly comprehensive environment. Pure Smart blends the high-end spec-grade luminaires, with premier color tuning, and a control suite that is accessible to anyone.

Lighting Systems
Lighting Systems

Benefits of Pure Smart

*Easy installation that works with existing 2.4 GHz Wi-Fi infrastructure
*Unprecedented color quality and consistency with TruColor Technology
*Offers smart bulbs, smart controls, and smart power supplies for PureEdge architectural product
*Nearly endless design options with 16 million colors and 85,000 white tones
*Stable and secure technology built into product
*Full access to WiZ Pro Software Suite
*Supports 250-300 smart devices
*No hub or bridge needed


TruColor Pure Smart Bulbs
Lighting Systems
Lighting Systems

Easily connect your Pure Smart Lighting to a wide variety of smart assistants and ecosystems, including Amazon Alexa, Google Home, Siri Shortcuts, Homey SmartThings, and IFTTT.

Lighting Systems

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Smart Bulbs

Smart Bulbs

Smart Systems

Smart Systems

WiZ Smart Controls

WiZ Smart Controls




Lighting Systems

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