TruColor™ Technology

The best color in smart lighting.


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The quality of light and color is the most important element in any room, setting the mood, contributing to our health and wellness, and highlighting important elements. TruColor is the latest development in color-tuning technology. Embedded into all Pure Smart RGBTW lighting products and Pure Smart RGBTW Bulbs, TruColor allows a near infinite spectrum for homeowners and lighting designers to create with.

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The Highest Quality Color in Smart Lighting

TruColor is the latest development in color tuning technology. Previously dynamic color tuning options consisted of RGB, RGBW, Tunable White, and Warm Dim. All of them with their place and application but also coming with their own limitations. TruColor RGBTW, and its proprietary 5 channel color mixing is the culmination of these technologies, exhibiting the best characteristics of each, resulting in a high-performance and adaptable product that performs at the highest level in any application.

Lighting Systems
Lighting Systems

Benefits of TruColor

Endless versatility of colors
Mood lighting for any event
Circadian effective for health and wellness
Vivid and warm primary and secondary colors
Rich and accurate white tones that recreate natural light
Unprecedented color quality and consistency
Average CRI above 95 and R9 above 90 from 2000K-5500K


TruColor Pure Smart Bulbs
Lighting Systems
Lighting Systems

In layman's terms, the Black Body Curve is the reference point that we use to measure artificial light sources in an effort to quantify the accuracy of their colors. TruColor technology follows the Black Body curve with a DUV of .0037. With a wide spectrum tunable white from 1500K-6500K as well as 16+ million primary and secondary colors, designers have access to a palette that was previously unattainable.

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