All the Way to Paris

All the Way to Paris is a Copenhagen-based studio founded in 2004 by Tanja Vibe and Petra Olsson Gendt. Although they started the studio with a focus on graphic design, ATWTP has since applied their no-nonsense, minimalist approach rooted in the Scandinavian tradition to a variety of fields. Whether creating graphic and digital identities or designing rugs, textiles, and decorative objects, ATWTP seeks to push the creative envelope and go beyond the boundaries of the expected.