Sjoerd Vroonland

Sjoerd Vroonland runs his own furniture label Vroonland and designs furniture and interiors for other labels, projects and private customers. He is a master of revised crafts. Best known for his extension chair that became an instant icon of the Dutch Design label MOOOI. Soon to be best known as designer of the first 44 piece collection for the new design label REVISED. At age 16 his life changed. The day he entered the wood workshop in college and got his hands on a piece of oak, something clicked between his head, heart and hands. He was able to apply and express himself in a way he had not known until that moment. Sjoerd discovered that his native language was wood, not words. This experience set Sjoerd on a lifelong journey of discovery and experimentation. Creating dialogs between legacy craft, high-tech innovation and modern day living. As a designer he is always thinking on two fronts: sincere construction and sensorial experience. Using form language to show simply how a piece is made. While at the same time engaging all the senses by applying generous loving attention to detail in shape, material and touch.