Will Choui

Will Choui is a Montreal-based furniture designer whose work reframes the visual and tactile experience of objects. Shaped by raw materials, platonic solids, and universal forms, his design language is bold yet refined, sculptural yet functional, understated yet commanding.

Choui is committed to material integrity, embracing each element's inherent qualities to take center stage. His designs explore structure, balance, and weight, merging precise geometric composition with the rugged presence of brutalist architecture.