Habits Design

Habits Design was founded in 2004 by Innocenzo Rifino and Diego Rossi, building on years of independent work across Italy and Japan in robotics, lighting, and interaction design. Since then, the studio has grown its reach across multiple industries and international markets, taking on projects of global scale. Its focus spans digital products, IoT and smart devices, home automation, appliances, and lighting design. Central to the studio's approach is a fast, hands-on process moving quickly from concept to prototype through an iterative cycle that keeps each project idea clear and grounded.