Customer Service

Cookie Policy

Last Updated: September 14, 2021

This Cookie Policy (this “Policy”) describes how Lightology, and our affiliated businesses (collectively, “Lightology”, “us” or “we”) may use cookies and other tracking technologies in association with the operation of the websites that Lightology owns or controls (today or in the future), including and Lightology’s html-formatted emails (collectively, “digital services”).

Why we use cookies and tracking technologies?

Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyze the use of our digital services and online content (analytics cookies) and they can also facilitate/track the interaction on our digital services and online content with social media (e.g. links to social media sites, like buttons, etc.).

What are cookies and other tracking technologies?

Web Browser Cookies. A web browser cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. Web browser cookies may store information such as your IP address or other identifier, your browser type, and information about the content you view and interact with on digital services. By storing such information, web browser cookies can remember your preferences and settings for online services and analyze how you use online services. Below are some common terms that may help you to better understand cookies and how they work.

  • First- and third-party cookies: Whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user. An example would be the cookies placed by Lightology when you visit our website. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. For example, if a user visits the digital services and another entity sets a cookie through our website, this would be a third-party cookie.
  • Persistent cookies: These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time the user visits the website that created the particular cookie.
  • Session cookies: These cookies allow website operators to link the actions of a user during a browser session. A session starts when a user opens the browser and ends when they close the browser. Session cookies are temporary, so all session cookies are deleted when the user closes the browser.

Web Beacons/Pixel Tags. Web beacons or pixel tags are small images which are embedded into our digital services that provide us to determine whether email messages we send to you have been opened and links clicked on. This information is used to help our website and app publishers better analyze and improve their services to us. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies.

What categories of cookies does Lightology use?

Our digital services use four categories of cookies, which are explained in greater detail below.

  • “Strictly Necessary” or Essential Cookies: These cookies let you navigate through the digital services and use essential features like secure areas (e.g., payment activity) and shopping baskets. Without these cookies, services you request cannot be provided. These cookies do not gather any information about you that could be used for marketing or for remembering what sites you have visited on the Internet.
  • Performance Cookies. These Cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the digital services, for instance which pages you visit the most often, and if you get error messages from web pages. These Cookies do not contain any information that could identify you and are only used to help us improve and maintain our digital services, understand the interests of our users and measure the effectiveness of our advertising. Third party vendors may have access to this data and may use it to improve their overall services and offerings.
    1. Our digital services use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to better assist Company in understanding how the digital services are used. Google Analytics will place Cookies on your computer or device (identified above) that will generate information that we select about your use of digital services, including your computer or device’s IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of digital services, compiling reports on activity on digital services for Company’s use and providing other services relating to activity on, and usage of, digital services. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. The use of Cookies by Google Analytics is covered by Google’s Privacy Policy, available at
  • Functionality Cookies. These cookies allow digital services to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. For instance, these cookies can be used to remember changes you have made to text size, fonts and other parts of digital services that you can customize. These cookies cannot track your browsing activity on other websites. They do not gather any information about you that could be used for advertising or remembering where you have been on the Internet outside our digital services.
  • Targeting/Advertising/Social Media Cookies. These Cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of an advertising campaign; (4) retarget to Lightology websites/information; and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with Lightology’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.
  • Unclassified Cookies (purpose unknown)

Does Lightology use cookies for marketing analytics?

Yes, we may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example:

  • If we send you a targeted email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.
  • When you click a link in a marketing e-mail you receive from Lightology, we will also use a cookie to log what pages you view and what content you download from our websites.
  • Combining and analyzing personal data – We may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as when you connect to our websites social media). We combine this data to better assess your experience with Lightology.

What if I do not want cookies or other technologies to be used?

If you want to remove existing cookies from your device, you can do this using your browser controls. Please bear in mind that deleting and blocking cookies may have an impact on your user experience. Please note that removing or blocking cookies can impact your experience on the digital services and some functionality may no longer be available.

  • Do Not Track (DNT). This is a feature used by some browsers to send a signal to websites to indicate that the browser should not be tracked, which will cause cookies used for purposes such as analytics and advertising to be disabled. As there are presently no current industry-wide uniform agreed and accepted standards on how DNT requests should be managed, currently we will not respond to any DNT signals.

What cookies do we replace on the digital services

We have listed all cookies we use below, and their purpose, grouped into the categories as explained in more detail under the “WHAT CATEGORIES OF COOKIES DOES LIGHTOLOGY USE?” section.

How do I contact Lightology if I have questions about this policy?

If you have any questions about this Policy or our digital services, please email us at and include your name and address in the message or write to us at: Lightology, LLC 1718 W. Fullerton Ave. Chicago, IL 60614.