Moooi leads the understanding of culture, human needs and technology, contributes by creating the most successful innovative design-collection ever and creates unprecedented. Mooi is a Dutch word meaning "nice", "clean" design, so Moooi added the third "o" to show that they meant to do one better. Moooi first presented her innovative collection, under creative direction of Marcel Wanders, at the Salone del Mobile in Milano, April 2001. Since then a lot has happened. Moooi has started a cooperation with some of the absolutely greatest international creative people like, Ross Lovegrove, Li Edelkoort, Erwin Olaf, Joep van Lieshout and Jurgen Bey. It is Moooi's challenge to positively influence the lives of all people it touches with her work, to be an inspiration to many and to grow out to be a legendary company in the international design arena.