With years of experience in manufacturing and industrial design, the founders established Koncept in 2002 to design and develop innovative products for home and business. Koncept's flagship product, the Z-Bar LED desk lamp, has been featured in a number of media including U.S. News & World Report, Samsung's DigitAll Magazine etc. In 2006, it won "Best of Category" in International Design Magazine's 2006 Annual Design Review in the category of Furniture and was selected into Die Neue Sammlung's permanent collection. The Annual Design Review is America's largest design competition, and Die Neue Sammlung is Europe's largest museum of modern everyday objects of exemplary design, comparable only to the Museum of Modern Art in New York.