G-10 Floor Lamp by Gubi | 10011925 | GUB849938

Founded in 1967 by Gubi and Lisbeth Olsen, the brand is defined by a passion for the past as well as the present. Gubi is a distinctive international design icon. Hunting down forgotten design icons like Greta Grossman, Jacques Adnet, and Mathieu Mategot, Gubi brings designs from the thirties through the seventies back to life, the collection is rounded out by collaborations with up and coming designers, forming a highly versatile brand. Gubi lights are as eclectic as they are provoking, a product of each designer's courage, instinct and curiosity. With simple yet striking shapes, unique materials and innovative techniques, Gubi is a contemporary vision. Gubi effectively blurs the lines between past and present, delivering symbolic lamps that leave a powerful impression on both the eye and imagination.

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About Greta M. Grossman

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Greta M. Grossman (1906-1999) is a well-known pioneer of design in both Europe and North America. After completing her fellowship at the Stockholm Arts Institution in Konstfack, she opened a studio that functioned both as a store and a workshop. That year Grossman married a jazz musician by the name of Billy Grossman with whom she later immigrated to Los Angeles. Once settling, Grossman opened another store on Rodeo Drive where she was among the first to bring a Scandinavian modern aesthetic to the U.S. Her unique approach to Swedish modernism soon attracted celebrity clients, including Frank Sinatra, Ingrid Bergman, Gracie Allen and more, igniting LA's longstanding modernism scene. She joins the ranks of Charles Eames and Isamu Noguchi as design icons of the midcentury.

Grossman is most known for her Grashoppa Floor Lamp and her Cobra Table Lamp. Her famous designs are in museums, including MoMA in New York and the National Museum in Stockholm.